Thrashers & Hawks Move to "Dynamic Ticket Pricing"

"Dynamic pricing adjusts single-game ticket prices as late as the day of the game through computer analysis of team performance, opponent, weather conditions, day of the week and gate giveaways." Ticket pricing has been a touchy subject, especially for season ticket holders. Some teams have recently moved to tiered pricing - tickets that are priced according to the quality of the opponents. Now, the Thrashers are doing one better: prices based on real-time factors, including day-of-game weather. What say you, Thrashers fans?

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