How to Build a Cup Contender in Atlanta, Part 2
I'm going to start off by making a statement that may shock some readers. I don't believe that the measuring stick for good management is whether you win the Stanley Cup or not. Why not? Because I don't believe that there is any sure fire way to guarantee a Cup championship and therefore defining success as "Win Stanley Cup" is not the correct yard stick. Now some of you are no doubt scratching your head and thinking "Falconer spent too much time in the sun today." But let me explain the logic behind that my position.
Every NHL owner and every NHL GM probably day dreams about winning the Cup and seeing their name engraved of it for posterity. But the cold hart truth is that many high quality teams fail to win the Cup. This happens all the team. The amazing Flyers teams of the mid 1980s were shut out because the Edmonton Oilers won 5 Cups in 6 years. In terms of talent that Flyers team was certainly Cup worthy. In recent years the Ottawa Senators probably assembled a Cup worthy roster over a five year window--they made it the Finals once, but lost to Anaheim.
The reason I don't consider winning the Cup the correct measuring stick is that in the playoffs LUCK looms very large. Think about this--as the talent gap between two clubs gets smaller--luck becomes a bigger factor in deciding the outcome. During the regular season if the Detroit Red Wings played the New York Islanders 7 times Detroit probably wins 6 even with a poor effort because Detroit was just that much more talented than the Islanders. However, in the playoffs nobody see the Islanders anymore.
Consider for a moment the last two Stanley Cup Finals where the same two teams where matched up. In 2008 the Penguins where the injured team and they had to dress NHL rookies in the Cup Finals (not an ideal time) and Malkin looked like a guy who was either hurt or extremely tired. In 2009 the Red Wings were without their MVP for four games in the finals and their captain was playing with a set of badly bruised family jewels. I'm not saying the series was decided entirely by injuries, but in the playoffs when the talent level is much closer, small differences like health and luck play a much larger role in a short playoff series--not all great teams win a Cup. By all rights the San Jose Sharks should have a Stanley Cup by now, they assemble a good-to-great team every year.
So if there is no sure fire strategy for winning the Cup, that can't be your measuring stick for ownership/management. The correct measuring stick is have they build a Cup worthy team? Now this gets us to the heart of our topic: what does a Cup contender look like? How do you know if you have one?
Now some people will argue that a Cup winner should be built around a great goalie, or defense or two dominant centers and so on. When I look at the data I see great offensive teams and great defensive teams have won the Cup. The Cup has been won by amazing goalies and good-but-not-amazing goalies. The Cup has been won by lots of different types of teams, therefore I don't believe that there is just one blueprint, consider for a moment how different the 2007 Ducks and 2008 Red Wings were from one another.
What does a Cup contender look like then? One way to answer that question is to look at past Cup winners. That can give us a feel for a victorious team looked like. Below I have created a table that lists every Cup winner since 1980 with their final regular season ranking and their final conference finish and their playoff goalie. I started with 1980 because that is the year the NHL expanded the playoffs to the current 16 teams. During this time period the NHL went from 21 teams (1980s), to 26 teams (early 1990s) to 30 teams (late 1990s). Back in the 21 team NHL only 6 clubs missed the playoffs while today nearly half the teams miss the post-season.
| Year | Team | Regular Season Rank | Conference Rank | Goalie | |
| 1980 | NYI | 5th | 2nd | Smith | |
| 1981 | NYI | 1st | 1st | Smith | |
| 1982 | NYI | 1st | 1st | Smith | |
| 1983 | NYI | 6th | 4th | Smith | |
| 1984 | EDM | 1st | 1st | Fuhr | |
| 1985 | EDM | 2nd | 1st | Fuhr | |
| 1986 | MON | 2nd | 1st | Roy | |
| 1987 | EDM | 1st | 1st | Fuhr | |
| 1988 | EDM | 2nd | 2nd | Fuhr | |
| 1989 | CGY | 1st | 1st | Vernon | |
| 1990 | EDM | 4th | 2nd | Ranford | |
| 1991 | PIT | 6th | 4th | Barrasso | |
| 1992 | PIT | 7th | 2nd | Barrasso | |
| 1993 | MON | 6th | 4th | Roy | |
| 1994 | NYR | 1st | 1st | Richter | |
| 1995 | NJD |
9th | 5th | Brodeur | |
| 1996 | COL | 2nd | 2nd | Roy | |
| 1997 | DET | 5th | 3rd | Vernon | |
| 1998 | DET | 3rd | 2nd | Osgood | |
| 1999 | DAL | 1st | 1st | Belfour | |
| 2000 | NJD | 4th | 3rd | Brodeur | |
| 2001 | COL | 1st | 1st | Roy | |
| 2002 | DET | 1st | 1st | Hasek | |
| 2003 | NJD | 4th | 2nd | Brodeur | |
| 2004 | TBL | 2nd | 1st | Khabibulin | |
| 2006 | CAR | 4th | 2nd | Ward | |
| 2007 | ANA | 4th | 2nd | Giguere | |
| 2008 | DET | 1st | 1st | Osgood | |
| 2009 | PIT | 8th | 4th | Fleury |
What trends emerge from this list of Cup winners? The one thing that really jumps out at me is how concentrated the Cup winners are among teams that were VERY good during the regular season. For a while people talked about the President's Trophy jinx (regular season points champ), but if you look at the table you will notice that the #1 regular season team went on to win the Cup about 1/3 of the time. I have no idea what the percentage is for MLB, NFL or the NBA but 34% win rate for the #1 regular season team seems pretty respectable to me.
At the other end of the scale not one single team has won the Cup that finished in the #9-#16 spots, the lesson here is that clubs that struggle to qualify for the post-season never win the Cup., if you want to win a championship you have to come in the front door. Home ice advantage appears to be a key requirement for the NHL playoffs. The biggest "upset" winners (in bold in the table above) were the 7th place 1992 Penguins, the 9th place 1995 Devils and your current Stanley Cup champions the 2009 Penguins. (I'm not sure what to make of the Penguins owning 2 of the 3 "upset" Cups in the last 30 years.)
Once you move past the three "upset" winners who finished the regular season #7, #8, #9 in the standing, the data show that 90% of all Cup winners finished in the top 6 during the regular season. Based on that pattern I'm going to define a Cup contender as a team that finishes in the top 6 of the NHL. Good regular season teams dominate the list of Cup champions:
- 34% of Cup Winners finished 1st overall
- 48% of Cup Winners finished 1st or 2nd
- 62% of Cup Winner finished 1st-4th
- 91% of Cup winners finished 1st-6th
The road to the path to the Stanley Cup requires a high quality team that starts the post-season with home ice advantage.
So far I've argued that the mark of a well run franchise is not a Cup championship but the ability to assemble a Cup contender and I've defined a contender as a team with a top 6 finish during the NHL regular season. Just for fun here's a table that shows which organization have met my criteria in the four post-lockout seasons.
| Cup | Contenders | Post- | Lockout | |
| DET | 2006 | 2007 | 2008 | 2009 |
| SJS | 2007 | 2008 | 2009 | |
| NJD | 2008 | 2009 | ||
| ANA | 2007 | 2008 | ||
| BUF | 2006 | 2007 | ||
| NSH | 2006 | 2007 | ||
| DAL | 2006 | 2007 | ||
| BOS | 2009 | |||
| WSH | 2009 | |||
| CHI | 2009 | |||
| MON | 2008 | |||
| PIT | 2008 | |||
| OTT | 2006 | |||
| CAR | 2006 | |||
If you follow the NHL closely you will not be surprised to see Wings, Devils, Sharks and Ducks ranked among the "well managed" clubs, Detroit has fielded a contending club all 4 years, the Sharks ranked in the top six 3 out of 4 seasons and the Devils and Ducks met our criteria twice each.
You may (or may not) be surprised to find that the Predators, Sabres and Stars made this list twice. The Sabres and Predators are proof positive that teams with smaller revenue streams (like Atlanta) can still contend under the current CBA (I'll have more to say about Poile soon). His skill at putting together a competitive team on a shoe string budget year after year is very impressive. In Part 3 we will look at the financial playing field under the current CBA and what type of team the Thrashers should be assembling.
Conclusion: The best measuring stick for a well managed NHL franchise is not winning the Stanley Cup but rather fielding a team with a legitimate shot at winning a Stanley Cup. Basd on historical trends 90% of Cups have been won by teams that finished the regular season in the top six spots in the overall standings. If they Thrashers hope to contend for a Stanley Cup they can not just squeak into the playoffs and hope for a miracle--because miracles are extremely rare. Rather they need to roll up their sleeves and construct a quality roster that is capable of finishing the season in the top six of the whole league.
(If you missed Part 1 in this series click here, for Part 3 click here)
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Comments
Very interesting. It’s true that there is no one way to become a serious Cup-contender; it’s not like there’s some magic formula that all successful teams in history have followed, etc…
Anyway, great stuff.
by MortimerPeacock on Jun 18, 2009 1:07 PM EDT reply actions 0 recs
What are the upcoming parts to this series?
by ThrashersRecaps on Jun 18, 2009 2:10 PM EDT reply actions 0 recs
Future posts look at:
How to think about money in the NHL cap era.
What type of team should a poor franchise be building.
How to promote scouts.
How to increase success in the NHL draft.
by The Falconer on Jun 18, 2009 3:42 PM EDT up reply actions 0 recs
This is great analysis…though you might have misnamed it. This should be basic textbook reading for any GM who is evaluating team building strategy. The Thrashers just happen to be a great example of what not to do.
by godsendjen on Jun 18, 2009 2:34 PM EDT reply actions 0 recs
I’m hoping to generate some creative thinking on Techwood Drive.
by The Falconer on Jun 18, 2009 3:43 PM EDT up reply actions 0 recs
Good concept for a series. I’ll be interested in your comments on Poile as I don’t quite know how to judge him. His drafts have been generally poor (worse at Washington than Nashville). You can praise him for operating on a small budget but better drafting solves a lot of financial problems as you know. His current roster is heavy on players acquired by free agency and there doesn’t look like there’s that much in the prospect pipeline so he’s going to be continually challenged to keep competitive.
by Big Picture Guy on Jun 18, 2009 5:19 PM EDT reply actions 0 recs
Your data may be slightly flawed, at least in years in which division winners automatically received 1-3 seeds, regardless of point totals.
I’d also like to see some comparison with the respective SCF losers and what their league rankings were. You mentioned a potentially strong correlation between finishing high and winning it all, and also noted that some degree of luck factors into who wins it all. By also accounting for who the championship teams beat each year, you may get a more reliable indication of how team strength leads to championships.
The data point that immediately popped into my mind was the 2006 Oilers, who were one win away from winning it all as an 8th seed.
by nhlfan79 on Jun 19, 2009 10:10 AM EDT reply actions 0 recs
Good questions!
I was concerned about the stupid Division winners seeding messing up the analysis so I ignored the seeding numbers and went with straight up points when I collected the rankings for Cup winners. Funny you should ask about SC Losers because I collected that too.
If we remember that luck matters most when the talent gap is smaller, then that means a “non-contenders” will be much less likely to benefit from luck when they face a superior team in the SC Finals. Here is what the data shows:
1) Two “contending” quality teams face each other, the higher seeded team win only 7 of 13—which is about the same odds as flipping a coin.
2) When a “contender” faces a "non-contending team in the SC Finals, the “contender” won 13 out of 15. Good teams basically mopped the floor against weaker regular season teams in the Finals.
3) Both times a “contender” was upset by a “non-contending” quality opponent it was Detroit Red Wings doing the losing. 1995 Devils were 9th seed and the 2009 Penguins were the 8th seed. So you’re a low seed and make it to the Finals pray that you face Detroit!
4) There was one case where two “non-contending” teams both made it to the Finals. 1991 Penguins (7th overall) beat 16th ranked Minnesota North Stars (a team with a losing record in the regular season—wow).
If you’re goal is to REACH the Cup Final you don’t need to finish in the Top 6, if you’re goal is to Win the Cup well you have only a tiny 0 chance and you had better face either a) the 16th overall team in the finals or b) face the Red Wings in the Finals.
When a top 6 finisher plays another top six finisher in the SC Finals the favorite (using regular season finish) is no better than a coin flip to win the Finals. When a “contender” plays a “non-contender” in the Finals the “contenders” went 13-2.
2) Yes, more “weak teams” or non-top six teams do reach the finals. But luck matters less when a Top Six Finisher faces a team that finished 7-16 in the regular season. In fact, the SC Losers get their butts kicked with the Top Six finisher beating the upstart lower ranked challenger 13-2 out of 15 times. Oddly enough both “upsets” involved Detroit Red Wings losing to the 1995 Devils and the 2009 Penguins.
I thought about putting this in the original text, but thought it was a bit of tangent so I took it out.
by The Falconer on Jun 19, 2009 12:54 PM EDT up reply actions 0 recs

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