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Only 8,000 watch Thrashers/Islanders Game

Every once in a while a "little birdie" drops some knowledge on your Thrashers blogger. Today I learned that the turnstile attendance for the Thrashers-Islanders game last night was 8,000 and change.

Why is this news? Well for one thing the NHL "attendance" figure that is published in league box scores reports "tickets distributed" for that game, not the actual number of tickets that were scanned at the door. Everyone knows that the "attendance" figure announced for each game exaggerates the number of fannies in seats in most NHL cities.

What is unknown is the just how much the announced attendance differs from the actual turnstile figure. Last night's game had an announced attendance of 15,200, but the number of actual people in the building was about half that number.

How typical is this? Only team officials and owners know the answer to this question since the turnstile numbers are not released for public consumption.

I suspect that last night was unusually low because it "featured" a battle between two last teams in last place in their division. Unless your name is Tavares (likely #1 overall 2009 Draft pick), this match up simply was not very compelling. Even in the two years when they were still in the playoff race the Thrashers have always struggled to draw fans on weeknights due to the combination of urban sprawl, bad traffic and early start times.

I've commented on this before, but the quality of the hockey on ice hockey product matters. During the "Dead Things" era the Red Wings gave away a car each home game to lure people into the building (and now they're called Hockeytown). For almost a decade the Chicago Blackhawks (also an Original Six team) had mostly empty United Center for most home games. NHL teams are in the entertainment business and for 10 years the Thrashers have branded themselves as "losers" in an expansion market.

So what did the 8,000 people who showed up last night see? Well the Thrashers gave up a goal before I even got into my seat and they were down 4-0 after just 16 minutes. There were outshot 13-3 at one point in the 1st period. I left at the 2nd intermission because I had my own Adult League game to play that night. I know I wasn't the only one to depart at the 2nd intermission.

The few who stuck around saw the Thrashers score 4 goals and make it interesting, but it was too little, too late. Once again, they were just a big tease and fell 5-4 to the worst team in the NHL. Not exactly the sort of performance that attract more fans. The product must improve.

 

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Fair warning….I am ratting out to your team that you referred to it as a “Men’s League.”

by godsendjen on Jan 30, 2009 8:09 PM EST reply actions  

Are you surprised? I'm not

As I have posted before, I have been to only four games this year, but I am going to at least 2 more. And every time I have been, there are a lot of empty seats!! When I went to the Toronto game, they said it was a sellout, but still so many empty seats. The attendance was higher at the Toronto game on January 16th than the game I went to before that, the game vs. the Blues on Nov. 30th which was a kids jersey night. You even talked about it, and were shocked at the low attendance. I think there are a few things going on; one, STH’s are not going to as many games because the Thrashers are not as good this year. Two, the economy; three, the informed hockey fan/Atlanta fans also won’t go because they are not loyal. They only want to see teams that win. The faithful or the fan who wants to have fun that don’t know much about hockey are the ones that show.
I am one of the faithful, as I am signing on to go to two more games even though the Thrashers are about 6-8 losses away from being mathematically eliminated. but I am getting good seats for free to the Carolina game on Feb. 28th, and I am going to the Detroit game which I have wanted to go to for a long time. You are right. They need to put a better product out on the ice; either by getting rid of Waddell and getting a better GM, and by selling to new owners who will spend more money and quit being so damn cheap. The NHL press keep ripping the owners and Waddell, but neither are stepping down. If it were you or I, Falconer, I would have been fired for doing a lousy job. I guess as long as the Hawks are doing well, the ASG won’t sell.

by BigThrashFan on Jan 31, 2009 8:51 AM EST reply actions  

Very very interesting. Shocking but not surprising.

I’d love to know the (unknowable, I guess) statistics on how many people actually DO come to the game only to get up and leave well before it’s over.

by MortimerPeacock on Feb 1, 2009 9:23 PM EST reply actions  

I’d love to know those turnstile figures for every game … you know the team has them on hand.

by James Mirtle on Feb 3, 2009 12:54 AM EST reply actions  

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